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What are the benefits of joining Polish Council of Shopping Centres (PCSC)?
EDUCATION
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Seminars and trainings - based on seminars taught by professional lecturers and held in response to current problems and issues
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How often: scheduled 1-2 per month
Reduced rates for participation in seminars (50% discount, which means only 600 to 850 PLN instead of 1200-1450 PLN for non-members) for employees of a member company
Seminars programme for 2010
04.03.2010 The Lease contract from a tenant's perspective, cost elements in terms of legal and tax aspects 10-11.03.2010 Shopping centre property development process, from idea to opening - legal aspects 08.04.2010 How to increase sales through a franchising chain?
12.05.2010 The role of the trademark in shopping centre positioning
26.05.2010 Management of common space in shopping centres
21.09.2010 Consumers' habits and purchasing decisions
30.09.2010 Technical and environmental Due Dilligence of shopping centres
Outstanding opportunity to promote own's know-how as partner of PRCH through joint preparation of seminars by experts from member companies.
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PRCH Business Forum - thematic morning business meetings and presentations
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Discounted participation for employees of the member company (50% discount/person), unless otherwise specified in the invitation to the event.
PRCH Business Forum 2010:
30 March: „Trends for developing Outlet Centres"
Why is it worth to develop retail concepts in outlet centres? Is the increase of turnouts and turnovers in outlet centres a long term tendency or a result of the crisis?
22 April: „Pro-sales Marketing Forum" Do marketing actions taken by shopping centres drive turnouts or turnovers? How to evaluate the efficiency of marketing campaigns?
20 Mai: „Practical aspects of shopping centres' sustainability"
Is sustainability the only direction of shopping centres' and retail concepts' evolution? How to finance green technologies? 28 September: „Visual merchandising and consumers' habits"
Do you know your customer? How does the appearance and organization of a retail store influence the customers' purchasing decisions? How to effectively communicate with the customer while shopping?
4 November: „HR Business Forum"
How to train and motivate retail stores' staff to minimize staff rotation? How can employer branding support the trademark?
Opportunity to sponsor and act as a partner in meetings dedicated to a particular topic for a particular audience. |
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PRCH Conferences
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Invitations and reduced rates for members (employees of member companies) agreed upon individually with the conference organizer.
20-21.10.2010 PRCH Retail Horizons Conference
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PRCH Study Tour to England
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Invitations and reduced rates for PRCH members (employees of member companies).
Date: 22-26.06.2010
PRCH Study Tour to England is an excellent opportunity to visit worldwide well-known and recognizable shopping centres (Westfield (Londyn), Cabbot Circus (Bristol), Liverpool One (Liverpool), Bullring (Birmingham), Bluewater (Kent) and Whitefriars (Canterbury). During the trip, you will learn about the process of development, lease and brand creation for retail real estate, as well as how that translates into it's turnouts and turnovers. The knowledge which you are going to gain during the trip cannot be acquired during any course, training or studies. It is a worthwhile and, at the same time, pleasant way of improving your knowledge about real properties and making interesting business contacts. The number of participants for the training is limited to 40 people.
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PRCH Retail Awards
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Invitations and reduced rates for projects registered by PRCH members.
Date: 20.10.2010
PRCH Retail Awards has been created for retailers, developers, administrators, investors and people working in the retail marketing sector. It is an exceptional programme and opportunity to demonstrate the competence, skills, know-how, innovation and creativity of conducted projects.
The jury of PRCH Retail Awards will assess distinguishing factors and the best features. In the case of a retail concept, those will be brand-specific elements and positive purchase experiences of the consumers. A shopping centre will not be examined solely on the basis of its architecture, but also taking into account the areas of property and asset management, as well as the creation of dialogue with the local community and consumers. Marketing awards will allow to assess the cohesion of its campaign's strategy, its creative part and results (effectiveness). The contest jury consists of retail sector specialists who do not assess projects to which they are or have ever been related through business.
The application deadline is 15 April 2010
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NETWORKING
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MAPIC (Cannes, France)
17-19 November 2010
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PRCH MEETING POINT - VIII time at MAPIC
PRCH MEETING POINT stand at the MAPIC trade show means:
Sometimes one meeting can result in co-operation with another company, that can change the future of your business.
Opportunity to act as a sponsor/partner for PRCH's Meeting Point at the MAPIC trade show and other PRCH events.
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Retail Business Mixer
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Place: restaurant Villa Foksal, Warsaw
PRCH invites you to take part in our Business Mixers:
15 April 2010, Warsaw
15 June 2010, Warsaw 15 September 2010, Warsaw 1 December 2010, Warsaw There are over 140 key players from the retail industry who usually take part in our Retail Mixers.
Free participation for up to 3 employees of the member company. Non-members need to pay 240,00 PLN for participation, depending on the availability.
Opportunity to act as a sponsor for the event and promote the member company at the event.
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PRCH Retailers Club
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Regular, free of charge meetings with retailers from various industries, organized to discuss the current market situation and trends as well as to develop best practice in the retail properties' sector.
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PRCH Investors Club
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The idea behind the Investors Club is the opportunity to discuss the current market situation and trends as well as to develop best practice by investors', retailers' and shopping centres' representatives.
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PRCH Tennis League
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Invitations and reduced rates for members (employees of member companies) interested in taking part in the PRCH Tennis League.
Beside the creation of a sports competition platform, the Tennis League for PRCH members' representatives gives an opportunity to establish new and strengthen existing contacts.
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RESEARCH AND KNOWLEDGE
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Publications & Reports
Industry reports, ICSC's publications, publications by PRCH's partners and members
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E-mailing to members' staff (as nominated) of quarterly data gathered via our participation to the ICSC European Advisory Council and our cross-link with 13 European National Councils: European country reports, surveys and publications sponsored by other National Councils.
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SHOPPING CENTRE TURNOVER INDEX
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Monthly publication of a turnover index as realized in a wide and representative panel of shopping centres in Poland.
The company PricewaterhouseCoopers prepared for PRCH a system of an „black box" type for analysis, aggregation and reporting of data for the index, ensuring confidentiality and security to the participants of this project.
The project is available to managers and owners of shopping centres interested in joining this unique research, allowing to benchamrk shopping centres' turnovers according to 8 categories.
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FootFall Index Polska - turnouts in Polish shopping centres
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Weekly Footfall Index Polska presents figures for visits to shopping centers and retail shops, with a quarterly commentary (distributed by email to any number of the member company's representatives).
Monthly Footfall Index Polska provided with comments and analysis of last 6 months.
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On-line Shopping Centre directory (work in progress)
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On-line Shopping Centre directory updated twice a year, is supposed to be an actual source of current information about shopping centres per province and per city in Poland: address, GLA, developer, owner, opening date, website links, etc. Available for PRCH members only.
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Retail Research Forum Poland
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Biannual issuance to members of data and information (from July 2009) about the market status, its trends and forecasts: forum conclusions shared with DTZ, Cushman and Wakefield, GENI, Jones Lang Lasalle, GfK Polonia and PRCH. Market definitions according to ICSC international standards.
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ICSC European Research Group
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ICSC European Research Group guarantees to our members the access to European research results, quarterly prepared by 40 professionals from European countries.
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Publications and research in Poland
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Free off charge publications: sponsored by PRCH or other National Councils or provided by PRCH members, related to our industry and its impact on the economy and societies.
At this moment PRCH started a co-operation with Ph.D. Jan Mikołajczyk (University of Economics in Poznań) in order to support research on the influence of shopping centres on Polish cities.
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CORPORATE MARKETING
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Website
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Displaying the member's logotype in the Members section on PRCH's website.
Listing the member company in an on-line directory (logotype, a description of the company's business, contact details, website address).
Preference rates for advertisements (banners) or an extended company profile on PRCH's website.
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Promotion in PRCH NEWS
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Free of charge information about new member companies (logo + description).
Free publication of 2 articles about a member company (about 300 words) a year in the PRCH NEWS bulletin. The following ones are due to 20% discount (640 PLN instead of 800 PLN as for non-members).
Publication of information based on press releases from the market.
Possibility to provide with expert articles connected to the retail market.
Reduced (20% discount) advertisement rates for advertising for the member company (e.g. 290 PLN instead of 360 PLN for one module at the homepage).
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PRCH member title and logotype
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The use of the title of a Member of the Polish Council of Shopping Centres.
Placement of the "PRCH Member" logotype on the member's website, in marketing and information materials.
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Special offers and invitations for member companies
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PRCH supports co-operation between its members. Our members have the opportunity to make special offers for others already associated in PRCH, for products, reports, seminars. We are pleased to inform our members about any of such initiative that is approved by the PRCH Board.
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LOBBYING
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Legal barriers
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Support in the protection of interests of members and legal support in respect of regulations of key importance for the industry. PRCH is known from such initiatives as:
- lobbying against „WOH",
- compromise on "Sunday shopping" issue.
PRCH is a consulting partner of „Konfederacja Pracodawców Polskich" (Confederation of Polish Employers) and „Lewiatan" for the analysis of new legal acts submitted for voting: supported by PRCH legal and PR advisers
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Sustainability
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Consulting Partner of the Polish Green Building Council, being part of the International Green Building Council, in the forming of new environmental certification framework to impact the retail real estate industry (stores, shopping centres...)
Partner of the ICSC European Lobbying Committee to the European Union about upcoming EU Sustainability norms and legislation.
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Economy
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Open approach to cross-membership with Chambers of Commerce (British, French, Dutch, German) for the exchange of information and data regarding the market and the access to political circles.
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PATRONAGE EVENTS
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PRCH Patronage Events |
Example PRCH: |
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Solal Marketing Awards |
Active promotion of Polish retail projects to the Solal Awards. The Awards bring together the very best of retail marketing across Europe to reward those with the most effective campaigns. Recognizing best practice and outstanding marketing performance, the Solal Awards are seen as a benchmark of quality throughout the industry. |
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European ICSC Awards |
Active promotion of Polish retail projects to the European and International ICSC awards. |
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Retailers' CONNECTION |
Promotion of locally based retailers to the RETAILERS' CONNECTIONS in February 2010 - organized yearly by ICSC Europe for a 3-day networking event between European developers and retailers (last event in February 2009 in London gathered over 270 participants). |
